Cherie Blair Foundation for Women, Nigeria 2014
Nneka Adiele, runs a shop called 'Fantasy'. She recently attended some business training run by Youth for Technology and also signed up to recieve the business support text messages.
The most important thing she learnt from the training was about innovation and branding. She finds the SMS service useful for ongoing reminders and encouragement that builds on the training.
As part of her innovation strategy she has diversified her income stream and is now also selling women’s clothes and accessories. Opening the shop has also helped her promote the party business to customers.